Internal design mockup

Mt. Capra advertorial — two variants

Same content, same infographics. The variants differ in structure, density and how the reader navigates.

Campaign page/linear
One argument, top to bottom, offer at the end. Tighter, denser, no navigation away from the page.
Editorial content hub/hub
Same argument as a knowledge-base article: question TOC, sticky section rail, related-articles rail, airier spacing.